E-Marketing

E-marketing is promoting and advertising your business through all electronic mediums, including your business website and via email marketing campaigns. It may also involve Pay Per Click advertising and utilising social and business networking sites like Twitter, FaceBook and YouTube (which have 'Web 2.0' user-generated content). Other strategies can include blogging and podcasting, and SMS text messaging to mobile phones, iPhones; and viral marketing via the Internet.

      

We can help you develop an e-marketing strategy to present your brand, products and services on the Internet effectively - to build strong, ongoing customer relationships. If you want to stay competitive, you must deploy e-marketing.

eMarketing involves:

• Analysis of competitors' websites
• Use of effective key expressions and keywords on your website
• Collecting and maintaining up-to-date emailing lists of your customers
• Planning and deploying over an extended period an email marketing campaign, using professional email marketing tools such as SwiftPage, Constant Contact, iContact, and MailChimp;
• Using email and digital newsletters to contact past and current customers, informing them of any new offers and promotions
• Pay Per Click Advertising (PPC) through Google Adwords
• Banner and text link advertising
• Obtaining incoming links to your website
• Keeping your business website fully search engine optimised and ensuring that content is always fresh and not out of date


Advantages of e-Marketing